Attract New Legal Clients Without Leaving Your Desk (or Home)
Win work without wining and dining
RainThinker is a new course dedicated to helping partners build authority and attract new clients without networking.
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From Emphasis, whom top law firms trust to transform their written communication
RainThinker Will Transform How You Think About Winning New Clients
Discover proven concepts and techniques from outside law that are little known or used in the legal world. Then learn how to apply them to fill your pipeline with high-quality client leads.
Build your authority without sacrificing billable hours
Position yourself as the legal expert in your practice area
Make sure you only spend time on high-value client leads
Includes the strategy successfully used to attract 1.2 million web visitors a year
What Do You Get With RainThinker Bulletin?
New, easy-to-digest content every week, which you can read or listen to at your leisure.
Weekly Content
Discover why it’s not just possible but far more cost-effective to use your knowledge to create targeted, high-value content that does the heavy lifting for you.
Proven Tactics
Each module comes in both text and audio versions - so you can listen if you’re short of time to read email or you just need a break from your inbox.
Read or Listen
BD in Law is Broken
Work pipelines are drying up. Social-distancing measure make activities that lawyers have long relied on all-but impossible.
THE PROBLEM
Rainmakers can no longer win work through networking. Events budgets lie untouched, lunches are a non-starter and drinks with prospective clients are all-but impossible. Yet the truth is that these methods belong to a by-gone age.
Even before the Covid-19 pandemic, spending countless, precious billable hours on advising enquirers effectively pro bono in the hope that they might eventually engage you was always terribly inefficient.
Start My Free Membership →THE SOLUTION
There is a better way
RainThinker turns traditional law BD on its head, by showing you how to use thought leadership to give yourself the edge
Week-by-week, we build your knowledge of BD methods that most of your competitors in other firms are not using.
We show you that it’s not just impossible but far more effective to use your knowledge to create high-value content that does the heavy lifting for you.
Discover how to build and nurture a pipeline of prospects in the background, even while you’re advising (and billing) more of your existing ones.
End the stressful conflict of needing to sell and serve at the same time.
Learn how to position yourself not as the best but as the only.
Discover The RainThinker Way
Claim your free subscription to the RainThinker course today
Start My Free Membership →The founder and editor of RainThinker.
I'm also the CEO of the training firm Emphasis, which has been helping lawyers improve written communication for 22 years. Its clients include seven of the UK's top ten firms and four out of five Magic Circle members.
I'm also a writer and former journalist with more than 30 years' experience of creating compelling content. I've used that strategy to build the audience for the Emphasis site to 1.2m visitors a year. I've been researching the science of written communication for the last three years for a new book due out next year.
RainThinker is the distillation of that knowledge and experience, dedicated to helping lawyers win work.
ROB ASHTON
ABOUT THE AUTHOR
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Start My Free Membership →Start My Free Membership →
